About Us
Hill+Knowlton Strategies (H+K) is a global public relations and integrated communications agency.
About Hill+Knowlton Strategies Argentina

H+K Strategies has operated in Argentina since 1991. In 1998, the company was reorganized as an owned-and-operated business. In December of 2000, it acquired Vox Consulting as a business expansion and H+K Argentina opened operations in Montevideo, Uruguay the following year.

The staff in Argentina combines local experience and knowledge with an international background. Our service areas include corporate communications, consumer marketing, crisis management and media relations. H+K Argentina carries experience in most industries including technology, banking, transportation, beverages, energy, tourism, and entertainment, and has created specialized teams in beverages, tourism, digital communication and executive training.

Top clients include LG, Lenovo, HBO, Copa Airlines, Lenovo, Konami, Qualcomm, Disney, Alstom, Compass, and Facebook.

Services:

Corporate Communications | Public Affairs | Communications Consultancy |Content Creation | Social + Digital Communication |Marketing |B2B, B2C + B2G Communications |Public Affairs | Analyst relations |Crisis + Issues Management and Training |Research + Data Insights | CSR

Leadership:

María Klinget, Account Director

María is the agency’s Account Director and her responsibilities include the supervision and coordination of clients. She monitors daily activities, outlines objectives, and develops strategic plans. For more than 18 years, she has held several positions in the areas of Institutional Communications, Crisis Management, Press and Public Relations that collaborated in her professional development. She is an Attorney at Law and has a Master’s in Communications from Universidad Austral (Argentina).

Agustina Campbell, Account Director

Agustina leads Copa Airlines, Alstom and part of the LG Electronics content team. She has worked with clients such as Diageo´s Navarro Correas and Johnnie Walker, Wintershall, Pfizer, Godrej and Disney. Her responsibility is to lead the strategic communications team and fulfill the clients’ daily needs to meet and exceed KPIs.

Mariela Cavanna, Account Director, Argentina

Mariela’s responsibilities include the supervision and coordination of clients. She monitors daily activities, outlines objectives, and develops strategic plans. For more than 20 years she has developed professionally holding several positions in Media and Public Relations, becoming an expert in her field.

Areas of expertise/ specialties/ special offerings:

  • H+K Social Index (HKSI)
  • Purpose-driven communications™Measurement
  • SingleScore™Influencer Identification and Tracking
  • Sherlock+Behavioral Insights
  • Media Measurement / Custom Measurement Report
  • Flight School™ Media Measurement
  • 360˚ Reputation Monitor Content Training
  • Sysomos Digital Monitoring

Awards:

Eikon Awards

2016

3rd place – Category: “Product launch”. Air New Zealand, campaign “Kia Ora, Buenos Aires”

2015

1st place – Category: “Events”. Diageo, campaign “Distrito Smirnoff”

2013

2nd place – Category: CSR. Toyota, campaign “Programa de Manejo Seguro: Toyota y Vos”

1st place – Category: “Consumer relations”. Diageo /Johnnie Walker, campaign “Where Flavor is King”

2012

1st place – Category: “Consumer relations”. Diageo /Smirnoff, campaign “SMIRNOFF NIGHTLIFE EXCHANGE PROJECT”

Sabre Awards

2017

1st place – Category: Best PR campaign in Latin America. Copa Airlines, campaign “#Conectados”

2nd place – Category: Travel and Transport, Copa Airlines, campaign “#Conectados”

2016

1st place – Category: “Marketing to consumers of new products”. LG Electronics, campaign “Redefinite”.

1st place – Category: “Travel and Tourism”. Air New Zealand, campaign ““Kia Ora, Buenos Aires”

Latin American Excellence Awards

Contact Info

Claudia Gioia – President & CEO Latin America

M: claudia.gioia@hkstrategies.com

T: 54 11 4371 1295

About Hill+Knowlton Strategies

We help brands and the public communicate.

The communications landscape has changed. Change creates new challenges and opportunities. Our agency has changed and continues to do so; we are always in beta.

We are structured around three services: Consulting, Creating, and Connecting. Our cutting-edge proprietary products ensure that we have our fingers on the pulse of public sentiment, both locally and around the globe.

Introducing the Fifth Seat

The continuous evolution of the public is our greatest challenge and opportunity.

Today’s audiences are more demanding than ever. They are smarter, they are more inter-connected, and they expect more from brands and organizations.

They don’t simply want to know what you do. They want to know what you stand for, and they are exceptionally attuned to quick shifts in brand reputation.

Organizations need to communicate and connect with them in new ways.

At H+K, we understand and keep up with the perpetual motion of today’s global public. We reflect the voice of the public, at every intersection, especially when an important decision is at hand. Board level. Brand level. Reputation level. We help our clients communicate not just what they do, but what they stand for.

Our approach is rooted in your purpose and behavioral science. It focuses on creating engaging content that will connect with the audience across owned, earned, shared, and paid channels. Everything we do is underpinned by data and insights and brought to life by our exceptional talent.

Client “hive” teams

We bring the best teams together, regardless of geographical location. They are inspired to deliver great work, empowered by a shared approach, enabled by technology. We bring a wealth of specialist expertise to the table, including former journalists, awarded scriptwriters, public policy advisors, directors, animators, and behavioral and data scientists.

A global citizen

With over 85 offices in more than 45 countries, our teams collaborate across time zones, languages, and cultures to help clients make informed decisions and craft compelling campaigns in today’s measurable world.

New talent at our table

We bring a wealth of specialist expertise to the table, including former journalists, awarded scriptwriters, public policy advisors, directors, animators, and behavioral and data scientists. We are constantly adding fresh talent and looking for ways to hire differently.

A trusted partner

H+K has been in this business for nearly 90 years, and our world-class teams of trusted advisors and creative experts have a wealth of experience in helping clients strengthen brands, reputations, and bottom lines. We work with over 50 percent of the Fortune Global 500 companies and some of the world’s most transformative social enterprises and technology companies in both established and emerging markets. Our relationship with WPP — one of the world’s largest communications groups — gives us an unmatched worldwide presence.

About Magnify: Our Content Site

We MAGNIFY what the public is talking and thinking about.

The world is changing, and it is changing fast. The same goes for public sentiment, trends of the day, and the conversations keeping people engaged, whether it’s in the conference room or around the water cooler. Leveraging our deep knowledge and expertise, we publish stories regularly on Magnify, which weaves together sector insights, consumer behavior, and industry developments to keep you in the know. Magnify is a conduit to the public based on our observations from around the globe – providing insight into what the public is thinking, doing, watching, eating, sharing, believing, owning, protesting, supporting, buying and driving. We see it as all fair game to go under our lens to MAGNIFY.